There are certain types of people who, whenever they set up a business, it becomes successful. They get clients who can afford to pay them the worth of their services. Their marketing efforts yield great results and their overheads never seem to rise.  How do they do it? How often have you managed to turn your little ideas into successful ventures? Do you want to know how to shape your mind and succeed in your business?


Here is my request. Save the next ten or so minutes and listen to John Assaraf, a spiritual entrepreneur in the video below. Then we shall pick it up from there. Do we have a deal?


How Do Poets Succeed in Poetry?

Did you watch the whole video? Now, let me paint a picture for you, it is actually something you are familiar with.

Whenever a poet is preparing to present a poem before an audience, there are certain things he or she does. First, they identify the date and time that they will make the presentation. Then, they begin to write the poem. They read the poem for the first time, then again, before they begin to internalize it.


Day by day, they read and put emotions into each and every word in the poem. They memorize every word. At first, they may sound flat and without form. But as they continue to put emotions into every word, the poem begins to take shape. They see themselves reciting the poem before their audience. They feel the imaginary audience absorbing every word and emotion. At that point, they are ready to perform.

Did you notice the length of the process that leads them to success?


If you were to listen to the poet on the first day, you may not have the interest of seeing them perform. But as they begin to shape the words with emotions, their voice draws you into the poem.


Reinforcing Your Mind For Success

Like a poet in the above scenario, you too can reinforce your thought pattern and succeed in your business. How would you do that?

Remember the poet’s script? You too need a script. Your script is none other than your GOAL. You must have heard this statement before. But today, don’t just hear it; do it.


First, you have to write down the most important goal in your business in the fewest words possible. Make it something you will enjoy reading. For example, you may write, “My goal is to earn $500 every week by Friday 1 pm.”

That’s not all. Even a poem would be slightly longer, wouldn’t it?


WHY do you want to succeed so badly?

You see, the above goal feels naked as it is. It feels incomplete. If you want your mind to COMMIT to succeeding in that goal, you need to go further. Clarify WHY you MUST succeed in this goal.


WHY MUST you earn $500 every week by Friday 1pm?


WHY defines the emotional reason that helps you commit to achieving your goal even when other influences say otherwise. Sometimes, you may have more than one reason. That’s good, the more the merrier.


Among the reasons why you may want to make $500 in a week could be:

  1. To pay for your kids’ school fees in specific institutions

Name the schools and the amount you will reserve for this course per week.

Goals and reaons

Write your goal and your WHY

  1. To help your spouse cater for the family budget

State how much you will give towards your family’s expenses every week.

  1. To pay for your parents electric and water bills

It could be that your parents have a certain need that you are aware of. Whenever they talk about it, you feel the urge to help them. Maybe, by sending them the money on Friday at 1 pm, you will enable them to pay the bills in time. Note it down and state the amount you will give them.

  1. To save for your family’s investment

You may want to invest in the stock market as a way to create passive income for your family. Factor in that desire here and state the amount you will put aside for it.

  1. To give as tithe in obedience to God and to a certain charitable organization

If you are a spiritual person or love giving to the less fortunate, write it down. It gets you closer to achieving your dream.


Where To Go From Here

Have you ever noticed that even after writing down your goals, you still find it hard to pursue them? In fact, you might know of a certain to-do list hanging somewhere on your desk. The annoying thing is, you only remember of its existence a few minutes before you fall asleep. What stops you from attending to it? Could it be the internal and external influences that interrupt your flow in the course of the day? How do you shape your mind to committing to your goal?


Once you have written down your goal and your reasons, there are some adjustments to make. From the video above, John Assaraf says that it is necessary to train your brain to point all your energies to your goal. If you MUST succeed in this, state your goal as though it has happened. Like this;



Then follow this up with the supporting reasons. Does it now look like a poem you want to work on?

As John describes how his mentor taught him in the video above, you must read your ‘poem’ every morning. Ensure that you read it before you start your morning chores. Like the poet, let the words come out with the respective emotions. This way, your brain will begin to accept it as something that it must work towards.


How Your Mind Achieves The Goal

As you read ‘your poem’, your mind begins to believe that it needs to do as you have told it. That’s when you begin noticing interesting opportunities coming your way.

Success in your business

Succeed in your business


“By luck, I came across this guy who wanted the exact service I offer. He was even willing to pay upfront for the service. He sounded desperate and was glad that we had met. Can you believe that it was the first time that we crossed paths?”


Haha, that is not luck. Everything happens by choice not chance. The same opportunity would have come your way but without your brain’s readiness, you wouldn’t have recognized it. That’s it!

Your subconscious mind becomes more alert to suitable circumstances once your brain is trained to accept the goal. You even begin to feel those opportunities before they happen. You find yourself in places you would otherwise not go, speaking to people you don’t consider your type.

Does it now make sense?


Try It Out To Succeed In Your Business

Let me put across a disclaimer.

Don’t try this process with weak goals in the name of avoiding disappointments.


There is a famous quote by Esther Hicks, “What you focus on grows.” By setting weak and tiny goals, you are guided by fear. Fear being your focus, it is obvious, it will grow and so will your disappointment. Set one goal that will freak you out! Then let your mind sober into it.


If you commit to re-evaluating your business today, you can come up with new goals. Those goals must be guided by reasons why you MUST succeed in your business. Note them down in the same format you have read above and read them daily. You will notice that your mind will begin to focus on specific kind of clients; those that can afford your services. You will also notice areas that you can reduce the overheads as well as automate repeated processes in your business. Right now, these benefits are hidden from your view. Yes, they are all present, but your mind isn’t able to access them. Will you dare to shape your mind?


Did you find this article helpful? Share your progress. Let me know how your business is doing as you do this exercise.



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