How many customers have stopped doing business with you since the beginning of this year? Care to know? Does that have anything to do with the way you treat them; directly or indirectly? You could be losing them because you have stinky business ethics!
Trust me, even with a top notch product, the way you and your employees behave can turn off to your customers. Success in your business depends on the quality of your product as well as your business ethics. You can’t ignore one or the other.